Tyr Morga

I work at the intersection of generative AI and consumer intelligence — helping firms understand what people think, feel, and do in response to emerging technology. My background spans data science, applied research, and strategic consulting across some of the most innovative technology companies in the world.

Over the years, I've become increasingly focused on a specific problem: the gap between powerful analytical methods and the people who need to use them. Too many valuable techniques live in academic papers or buried in code repositories, inaccessible to the practitioners who could benefit most from them.

gencia.ai is my attempt to close that gap — one tool at a time. Everything here is designed to be hands-on, immediately applicable, and grounded in real-world marketing and consumer research challenges.

"The best insight is the one your team can actually act on."

When I'm not building tools or analyzing data, I'm thinking about the broader implications of AI on how we understand human behavior — and what it means for the future of consumer research as a discipline.