Generative AI · Consumer Insights · Analytics
Data science tools
built for practitioners.
A growing collection of interactive tools and explainers for professionals working in consumer insights and analytics.
Mission
Using AI to apply AI in easy-to-use tools.
Rigorous methods
Every tool is grounded in established statistical and data science practice.
Immediately applicable
Upload your data, get results. No setup, no code, no friction.
AI-augmented insight
Generative AI surfaces interpretations and recommendations alongside the numbers.
Tools
Experimentation
Propensity Score Analysis
Understand propensity scores, how to calculate them, and overlay test vs. control group distributions on your own data.
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ExperimentationMDE Calculator
Calculate the minimum detectable effect for your study, or find out exactly how many respondents you need to measure the effect that matters.
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Coming soon
More tools are on the way.